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Built By
A Marine.
Proven
On Stage.

Former U.S. Marine. WBFF World Competitor. 20+ years in fitness. I coach high performers worldwide from Bangkok — with programs so dialed in, location and schedule don't matter.

200+ Clients Transformed
20+ Years Coaching
WBFF World Placer
Justin Cox — BodieZ By J

Bangkok, Thailand

2026

WBFF World Competitor
Online Fitness Coach

200+ Clients Transformed
20+ Years in Fitness
WBFF World Competitor
100% Online. Worldwide.
Self-Guided Digital Programs

Start With The System.

Choose a Blueprint when you want a complete plan you can run on your own. Each self-guided download includes the program, manual, trackers, planning tools, safety guidance, and quick-reference material.

BodieZ Fat Loss Blueprint cover
Self-Guided / 12 Weeks

Fat Loss Blueprint

Lose Fat. Keep Muscle. Build Discipline.

A complete training, nutrition, habit, and tracking system for getting leaner without throwing strength away.

Run it on your own. Your download includes the manual, program, planning tools, trackers, and quick-reference material.

$75
BodieZ Muscle Builder Blueprint cover
Self-Guided / 16 Weeks

Muscle Builder Blueprint

Build Lean Muscle Without Getting Fat.

A progressive training, nutrition, and recovery system for adding lean size without treating every meal like a bulk.

Run it on your own. Your download includes the manual, program, planning tools, trackers, and quick-reference material.

$75
BodieZ Total Reset Blueprint cover
Self-Guided / 90 Days

Total Reset Blueprint

90 Days To Become The Man You Used To Be.

A practical reset for training, food, sleep, routines, discipline, organization, and personal standards.

Run it on your own. Your download includes the manual, program, planning tools, trackers, and quick-reference material.

$75
Compare The Self-Guided Blueprints
02
Want It Built Around You?

Private 1-on-1 Online Coaching.

Personalized programming, direct check-ins, and ongoing adjustments from Justin. Choose your commitment below.

Private 1-on-1 Online Coaching

Choose Your Commitment.

This is hands-on, private online coaching. Your training, nutrition, check-ins, and adjustments are built around your real life. Choose the level of support and time commitment that fits.

Tier 01
Bronze
$400 / month
1-Month Kickstart
  • Personalized targeted training system
  • Custom macro-based meal plan
  • Detailed weekly grocery list
  • App access with video demos
  • Rep, set & rest period breakdown
  • Weekly phone check-ins
  • 24/7 email & DM support
Start 1-on-1 Coaching — $400Book a Call First
Tier 03
Gold
$2,000 / 6 months
Best Value — $333/mo
  • Everything in Silver
  • Weekly video check-ins
  • Body-part focused sculpting plans
  • VIP access to new programs & challenges
  • Fastest response time — priority queue
  • Nutrition plan evolution every 4 weeks
  • Full 6-month transformation roadmap
Start 1-on-1 Coaching — $2,000Book a Call First

My guarantee: Show up, follow the plan, do the work — and I'll be there every step of the way. If you're not seeing progress by week 6, we adjust the program at no charge until you do. I don't win unless you win.

After You Commit
1. IntakeYou get the intake form and send goals, photos, schedule, equipment, and nutrition baseline.
2. BuildYour training, macros, grocery list, app setup, and first check-in rhythm are built around your actual life.
3. ExecuteMost clients receive the full program within 3-5 days after intake. Then we adjust from real data.
Secure Stripe CheckoutDirect Coach SupportPlan Adjustments Included

Financing available at checkout  ·  Not sure which plan? Book a free call first.

Quick Compare
PlanBest ForCheck-insCommitment
BronzeTesting the system with a focused resetWeekly phone1 month
SilverBuilding momentum and accountabilityWeekly phone + priority support3 months
GoldFull transformation with the deepest supportWeekly video + fastest response6 months
Sound Familiar?

You've Tried Everything.
You're Still Stuck.

Random programs. IG trends. Cutting calories and losing muscle anyway. Trainers who send you a PDF and disappear. You're not the problem. The approach is.

  • Following generic cookie-cutter programs that weren't built for your body or schedule
  • Losing weight but losing muscle with it — looking flat, not lean
  • No real accountability — just you vs. the mirror, hoping something works
  • Trainers who ghost you the second money hits their account
  • Confused about nutrition — cutting, bulking, macros, fasting — nobody gave you a clear answer
  • Making progress then losing it the moment life gets busy

"Most people don't fail because they're lazy. They fail because nobody gave them a system that actually fits their life."

Justin Cox — Coach, BodieZ By J
Justin Cox — BodieZ By J
Who Is Justin Cox

Not Your Average Coach.

I'm a former U.S. Marine who spent 8 years learning that discipline, systems, and relentless consistency are the only things that produce real results. When I left the military, I turned that same mindset toward fitness — and never looked back.

I've competed on national and world stages as a bodybuilder. I've trained hundreds of clients across four continents. I've been voted one of the Top 10 Personal Trainers in San Diego and featured in the press. And I built every bit of it on one principle: no fluff, just results.

I now operate out of Bangkok, Thailand — coaching clients worldwide remotely. My system is built around your reality: your schedule, your food environment, your goals, your life.

U.S. Marine8 Years of Service
WBFF World3rd Place — Las Vegas
Online CoachingClients Worldwide
Bangkok BasedCoaching Worldwide
Top 10 TrainerSan Diego — Media Recognized
20+ YearsCoaching & Competing
Book a Free Strategy Call
The Process

Simple. No BS.
Just Results.

Three steps between where you are now and the body you've been chasing. No gimmicks. No guesswork.

01
01
Apply

Fill out a short application. Tell me your goals, your history, what's worked and what hasn't. The more honest you are, the better I can build for you.

02
02
Strategy Call

We get on a call and map out exactly what your program looks like. I learn your schedule, your food environment, and what's been holding you back. Then I build around that.

03
03
Get to Work

Your custom program hits the app. Weekly check-ins keep you accountable and your plan evolving. 24/7 support means you're never stuck waiting on an answer.

Client Results

Real People.
Real Results.

Not filtered. Not cherry-picked. Just clients who showed up, followed the system, and changed their lives.

Ozzie L — Client Transformation
Ozzie L. Full Body Transformation
David P — Client Transformation
David P. Body Recomposition
Cainon L — Client Transformation
Cainon L. Muscle Build & Shred

"I'd worked with trainers before and got nowhere. Justin actually listened — built a plan around my schedule in Bangkok, my diet restrictions, everything. 14 weeks later I'm the leanest I've been in a decade."

OL
Ozzie L. Online Client · Los Angeles, CA

"The check-ins alone are worth every dollar. Justin actually reviews my week, adjusts my plan, and holds me accountable in a way no other online coach ever did. This is the real thing."

DP
David P. Online Client · San Diego, CA

"I travel for work constantly. Justin built a hotel-gym and bodyweight version of my program so I had zero excuses. Lost 31 pounds in 5 months while eating food I actually liked."

TF
Tim F. Online Client · Online

"As a veteran I needed someone who understood discipline and structure, not motivation speeches. Justin brought that exact energy. The program is demanding and it works. No excuses accepted and that's what I needed."

CL
Cainon L. Online Client · Online
Field notes

Useful Notes. No Filler.

Training, food, supplements, Bangkok fitness, and staying consistent when real life gets involved.

Muscle building

Which Supplements Actually Help?

Creatine, protein powder, beta-alanine, and BCAAs without the supplement-store pitch.

Read article
Bangkok nutrition

Eating Lean In Bangkok

Enjoy the food while keeping protein, portions, and training on track.

Read article
Travel fitness

Stay Fit While Living Abroad

Keep the basics intact while your location and schedule keep changing.

Read article
Read The Blog
The Bangkok Advantage

I Don't Just Coach It.
I Live It.

I left California and built my life in Bangkok, Thailand. Lower cost of living. Better healthcare. More time freedom. Less stress. And a coaching business that runs entirely online — serving clients across every time zone.

That means I actually understand what it's like to train in a different food environment, navigate unfamiliar gyms, eat out constantly, and still hit your goals. I've built systems that work exactly in those conditions.

  • 01
    No Gym? No Problem. Your program adapts to whatever equipment you have — hotel gym, home setup, or full facility.
  • 02
    Different Food Environment Whether you're eating Thai street food, European cuisine, or meal prepping in a studio apartment — your nutrition plan accounts for your reality.
  • 03
    Built for Expats, Vets & Nomads My client base spans four continents. If you're living abroad or traveling constantly — I've already solved your problem for dozens of people just like you.
4 Continents with Active Clients
7+ Years Coaching Online
100% Remote. Fully Personalized.
24/7 Support. Always Available.

Thinking about relocating to Southeast Asia? I've done it. I help other coaches, veterans, and professionals do the same. Ask me how. →

Sponsors

Brands I Stand Behind.

This list stays short on purpose. More sponsors will be added when there is a real reason to add them.

Cerberus Research Labs logo
Current sponsor

Cerberus Research Labs

Visit the official Cerberus Research Labs website.

Visit Sponsor
Common Questions

No Stupid Questions.

Just the real answers people need before they commit.

Do I need a gym membership?
+
No. Your program is built around whatever equipment you actually have access to. Home gym, hotel gym, commercial gym, or bodyweight only — I've trained clients in all of them. Tell me what you've got and I'll build around it.
What if I travel a lot or have an unpredictable schedule?
+
That's the whole point of how I coach. My entire system was designed for people who don't have a perfect, controlled environment. Traveling clients get flexible programming that adapts to wherever they land. Busy professionals get time-efficient protocols that protect progress even during chaotic weeks.
How do check-ins work?
+
Bronze and Silver clients get weekly phone check-ins. Gold clients get weekly video calls for deeper tracking and progress review. Between sessions, you have 24/7 access to me via the app and DM. I actually respond — no waiting days for a reply.
Is there a guarantee?
+
Yes. If you're doing the work and following the program, you will see results. If you're not making measurable progress by week 6, I adjust your program at no additional charge and keep adjusting until we figure it out. I don't ghost clients. I don't make excuses. My reputation is built on your results.
I'm an expat or veteran — is this built for me?
+
Absolutely. My client base is heavily veterans, expats, and professionals living or working overseas. I understand the food environments, the schedule constraints, the mental load. I'm a Marine and an expat myself. I'm not guessing — I've lived it.
Is financing available?
+
Yes, financing is available at checkout. If the price of investing in yourself is a barrier, let's figure out a plan that works. The cost of staying stuck is always higher than the cost of the program.
How soon can I start?
+
Most clients get their full program within 3–5 days of completing the intake form and strategy call. Book the call first — we use that conversation to build your plan from day one, not after some generic questionnaire.
Limited Spots Available This Month

Stop Waiting.
Start Changing.

Every week you wait is a week you don't get back. Book a free 20-minute strategy call — no commitment, no pitch, just clarity on exactly what your next move should be.

Free call · No commitment · Results-focused conversation