■ Online Coaching / Worldwide
Online fitness coaching from Justin Cox — an 8-year U.S. Marine combat veteran and WBFF world competitor. Custom training, real nutrition, and weekly accountability for men over 35, veterans, first responders, and anyone done starting over.
■ Self-guided programs
Want a complete plan you run on your own? Each Blueprint is a full training, nutrition, habit, and tracking system — delivered as an instant download.
Lose fat, keep muscle, build discipline — a complete lean-out system.
Build lean muscle without getting fat — progressive training and nutrition.
90 days to become the man you used to be — training, food, sleep, standards.
■ Private 1-on-1 coaching
Personalized programming, direct check-ins, and ongoing adjustments from Justin. Every client gets a weekly check-in by call or video, a custom plan in the app, and 24/7 messaging.
■ Coaching built around your world
■ Proof
No shortcuts, no filters — just people who put in the reps with a plan and a coach behind them.
■ Client proof
Real coaching, real accountability, real results. Here's what clients say — read the reviews.
Praised the personalized workouts, detailed meal planning, and getting him moving again even after he fell off track.
John King · Google ReviewRebuilt around a serious shoulder issue, got stronger the smart way, and returned to the sport he loves.
KURTY KA · Google ReviewCredited the right training, nutrition guidance, and consistency for a major fat-loss result in about six months.
Jonathon Lovely · Google ReviewA multi-year client praised the knowledge, personality, nutrition guidance, and the mental lift from every session.
Emily · Google Review“Leaner and I can see the difference. Strength is still going up even while I'm losing weight — new PRs almost daily.”John · weekly check-in
“My InBody showed muscle up and fat down. It wasn't much, but I was really happy to see it.”Alana · weekly check-in
“I completed everything. I was under huge stress but I never wavered — best and cleanest eating week ever.”Mark · weekly check-in
■ The coach
I spent 8 years in the United States Marine Corps as a Sapper — a combat engineer — with deployments to Iraq, Africa, and Afghanistan, and I came home a highly decorated combat veteran. Then I took that same discipline to the WBFF world stage. I know what it takes to build a body, and how to make it fit a real life with a job, a family, and a schedule that fights you.
My coaching is structure and standards, not motivation you have to summon. If you're ready to stop starting over, we'll build the plan and hold the line together.
■ No shortcuts
One plan. One coach. One standard you keep when it stops being convenient. That's the whole thing.
Apply For Coaching■ Field notes
Creatine, protein, beta-alanine, and BCAAs without the supplement-store pitch.
Read →Enjoy the food while keeping protein, portions, and training on track.
Read →Keep the basics intact while your location and schedule keep changing.
Read →■ Common questions
No. Every program is built around what you have — full gym, home setup, or bodyweight and a park. If your access changes, the plan changes.
Blueprints ($75) are complete self-guided programs you run on your own. Coaching is a custom plan built for you with weekly check-ins and direct access to Justin.
Every coaching client gets a weekly check-in by call or video, plus 24/7 messaging in the app between sessions.
That's most of who I coach. We meet your body where it is today and build from there — sustainably.
Ready when you are
Apply in a few minutes. If we're a fit, we build your plan and get to work.
Apply For Coaching